In 2020, cancel culture has become the left’s go-to response for things they don’t like. From forcing apologies from late-night host Jimmy Fallon to repeated failed attempts to take down podcast icon Joe Rogan, those on the left have decided that, if they don’t like what you have to say, you should be banned from saying it.
For the past couple of years, those on the right have criticized those who partake in canceling, but, unfortunately, it seems many conservatives have fallen into it themselves. On Friday night, Kyle Rittenhouse was released on $2 million bail and was photographed wearing a Black Rifle Coffee Company T-shirt in a tweet posted by Slightly Offens*ve host, Elijah Schaeffer. Schaeffer is sponsored by BRCC and posted a discount code attached to the tweet picturing Kyle Rittenhouse. This then caused questions to arise about whether Black Rifle Coffee Company sponsored Rittenhouse —which was swiftly shut down by a statement made by CEO Evan Hafer, “We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI.”
Many on the right exploded in anger about this statement, with many alleged coffee subscribers threatening to end memberships. Rival coffee company, Covfefe Coffee, put out the following attack in a statement to national file, “For people who have been to war, you would think they would be ready to fight to take our country back…Apparently making sure the feral mob is satisfied and their corporate orthodoxy is upheld is a far greater virtue to Black Rifle Coffee than courage.” BRCC was repeatedly accused by social media users of giving in to the left and that, by not standing with Kyle Rittenhouse, they were abandoning American freedom.
While many vented their outrage at BRCC, many prominent veterans such as Mike Glover and Navy Seal turned author Jack Carr have posted to social media to show their support.
Recently, conservatives have prided themselves on allowing open and free discussion of beliefs and ideas as long as it does not lead to violence. And yet here are conservatives attacking a company with more than half of its employees being veterans, for supposedly not supporting America.
Black Rifle didn’t even come out against Kyle Rittenhouse, they just did not want their company name attached to someone on trial for double-homicide. Conservatives need to think long and hard about what happened this weekend. Look at how the left has torn themselves apart and banished people from their social groups for mistakes made.
For every conservative out there who looks at this as a “not my problem” situation, just think. If they are willing to try to tear down the company owned by ex-Special Forces operators that post videos with American flags and guns, why won’t they attack you?
Over the past four years, a dangerous coalition has begun to rise on the right, one that attacks those who do not supposedly show the same dedication to American freedom as they do. If the right is not careful, their own version of cancel culture will arise.
The views expressed in this article are the opinion of the author and do not necessarily reflect those of Lone Conservative staff.